HPM Inovasi yang menggerakan Indonesia

“Inovasi yang Menggerakkan Indonesia” is PT Honda Prospect Motor’s platform to demonstrate its long-term commitment to shaping the future of mobility in Indonesia. The campaign positions Honda as a brand that moves the nation forward through meaningful technological innovation, particularly in electrification, while continuing to deliver high-quality, reliable products tailored to local needs.
Showcased at major platforms such as IIMS 2025, Honda introduced its electric and hybrid line-up, including the e:N1, reinforcing its role in supporting Indonesia’s transition toward more efficient and environmentally responsible mobility.

Beyond product launches, the campaign translated innovation into tangible consumer experiences and accessibility. Honda invited audiences to engage directly through immersive test drives, interactive zones, and special edition models, while easing ownership with competitive purchase programs, trade-in offers, and community-focused activities. Strengthening its local roots, Honda also extended innovation beyond the showroom through research collaborations with institutions

Under the theme “Dreams in Motion,” the campaign articulated Honda’s belief that innovation is not just about technology, but about enabling real progress, today and for the future of Indonesia.