Why
Tu7uh
We are founded on 7 ambitious human-centric pillars for the company, partners, clients, and audience. At the core of our philosophy is "Memanusiakan Manusia" or "Humanize Human".
Direct Involvement, Deeper Impact.
We believe great work comes from proximity. Proximity to the problem, the client, and the craft. That’s why every project is either led or closely supervised by our senior team. No hand-offs. No hollow hierarchies. This model ensures that every brief is met with clarity, agility, and soul. Crafted by people who care, not just execute.
Passion
We are built on passion. Every creation comes from an uncontainable drive not just to work, but to create with our whole soul. We don’t stop until something different is born.
Fun
Here, fun isn’t an escape from work it’s the outcome of loving what we do. We redefine “work-life balance,” because when passion leads, life and work become one.
Respect
We grow with others, never over them. From clients to vendors to partners we build an ecosystem grounded in trust, respect, and mutual growth.
Memanusiakan
Manusia
Profit
We believe good work deserves good reward. Every effort in the office should return as a smile at home. That’s what true fairness means between creation and life.
Trust
Trust is our truest currency. We choose long-term relationships over short-term wins. Losing a pitch is fine as long as we never lose our principles.
Impact
Every work must mean something. Not just for the brand, but for the people behind it. We create impact that’s both visible in results and real in people’s futures.
Fame
We don’t chase fame we set the standard. So Tu7uh, our clients, and everyone involved can proudly say: “We were part of something that mattered.”
Creativity With
Commercial Teeth
Forget the noise. We amplify what matters.
We were born hybrid, equal parts creative rebel and business nerd. We obsess over the brief, but think way beyond it. Because today’s brands don’t need more content, they need clarity, character, and commercial edge.
We fuse AI, story science, and sharp cultural instinct to shape narratives that stick and strategies that scale. Whether it’s executive branding, market entry, or a full-blown campaign. We build ideas that move hearts and market share.
This isn’t merely about making things look good. It’s about making things work and working alongside you as a true strategic partner.
Our Key Capabilities
And Services
A proprietary service framework by Tu7uh Creative Lab that structures brand assets into Connect, Cultivate, and Convert. Built to spark relevance, deepen engagement, and drive action.
We cover end-to-end strategizing, designing, producing, implementing and media/KOL buying.
Brand Visual Design | Social Media Campaign | Digital Ads Buying | Website & App Dev | Creative Production (TVC, DVC, KV, E-OOH, Billboard, etc)
Connect
On-Ground Activation | Live Stream
Cultivate
E-Comm Live Shop Management | Offline Sampling Execution
Convert
3D & 4D Design | Stage & Booth Design | VR Design | Interactive & Immersive Content | Creative Production
Video & Multimedia Design | Motion Graphic | Event & MICE | Creative Production
KOL Strategy & Buying | Digital Media Strategy | SEO/SEM
Brand Strategy Brand Campaign Brand Architecture Creative Campaign Content Strategy CX Design
Team Member
Andreas
(andre Tu7uh)
Chief Creative & Strategic Officer
Andreas is a creative maverick with 20 years of experience leading multinational agencies and Gojek. He has won hundreds of creative awards and managed numerous local and international brands. His expertise earned him the distinction of being the only Indonesian jury member at the Cannes Lions Festival, the world's most prestigious advertising awards, in the past decade.
Felicia
Hutabarat
Creative Director
Felicia isn’t just a Creative Director; she’s a storyteller who weaves magic with every campaign. With more than 18 years of experience handling various brands, including recent projects with The Coca-Cola Company, Indofood, and Konimex Group, she has earned recognition and awards both locally and globally.
Dion Albert
H. Sitorus
Chief Operating Officer
Dion is a former banker turned into (m)Ad man with 17 years of experience including leading local and multinational agencies. Furthermore to name a few successfully managed brands like Shell Indonesia, Gudang Garam, Indofood, Smartfren, IKEA and Pertamina with proven track record.