Caffino #OOOHBanget #PastiRasaKopinya

Caffino’s campaigns were built around a clear and defensible product truth: Indonesia’s first instant coffee made with real coffee and real milk. This distinctive proposition was brought to life through bold, memorable brand assets such as #PastiRasaKopinya and #OOOHBanget, turning product authenticity into a culturally resonant message. Leveraging a digital-first ecosystem across Instagram, YouTube, high-reach platforms, and TV commercials.

The campaigns combined influencer advocacy, high-impact content, and tactical promotions, from giveaways to large-scale exhibitions such as Jakarta Fair. This integrated approach rapidly built awareness, delivered strong engagement performance, and translated attention into sales growth across Caffino’s 3-in-1 and Oat Milk series, firmly establishing the brand among young, active Indonesian consumers.