Oatside #AhlinyaOatmilk

Oatside is a relatively new player in the Indonesian market, facing two key challenges:

First, oat milk is still a category that requires consumer education.

Second, as a non-local brand, Oatside needs to find its way into the local culture.

Through this campaign, we killed two birds with one stone. Educating the market while embedding the brand into the cultural fabric of Indonesian society.